This financial model is designed for a Logistics Services Marketplace business. The revenue streams include take rate from logistics, storage services provided and product sales made via the platform. Also, there is an additional revenue stream coming from ads. The model relies on a mix of paid and organic traffic channels, social media marketing, and sales force for customer acquisition. Mostly, social marketing attracts buyers (demand) and the sales force acquires service providers (supply) on the platform. The cost of revenue includes processing fees, KYC costs, seller delivery costs, hosting and server fees, SMS expenses, and customer support/success teams. If your business model does not assume certain channels or cost structures, you can modify the assumptions in the respective sections accordingly. Detailed instructions for each section are provided in the Guide tab.