Market size slide with TAM, SAM, and SOM
This slide helps founders showcase the size of their startup’s market opportunity by breaking it down into three key tiers: TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market). Use it to provide a clear, data-driven view of the potential demand for your product.
TAM-SAM-SOM breakdown: Visually explain your total market, the specific segment you’re targeting, and the portion you can realistically capture.
Segment focus: Emphasize how your ICP (Ideal Customer Profile) aligns with your market share estimates to ground your projections in reality.
Clear growth potential: Highlight the scalability of your business by showing market expansion from global (TAM) down to regional opportunities (SOM).
🚀 Perfect for showing investors the massive, yet achievable, market potential your startup can tap into as it scales.