ADvantage

ADvantage VC is a venture capital firm focused on sports technology, investing in early-stage companies that are transforming the sports and entertainment industries. Founded in 2018 by Alexander Bente, great-grandson of adidas founder Adi Dassler, ADvantage builds on a legacy of sports innovation. The firm backs startups developing cutting-edge solutions in areas such as sports performance, media, fan engagement, and wearables. ADvantage has an impressive portfolio, including companies like Playermaker, a wearable tracking platform for athletes, Track160, which provides AI-driven performance analytics for soccer, and TAPPP, a service enabling interactive sports betting and content access. The firm also invests in platforms like Rooter, India's leading game streaming platform, and Flexia, which is reinventing Pilates with connected hardware. With partners based in Israel, including venture capitalist Jeremy Pressman, ADvantage is a global player. Their focus is on backing visionary entrepreneurs who are reshaping how fans and athletes experience sports.