Atypical Ventures

Atypical Ventures is a venture capital firm founded by Ruby Lu in 2019, focusing on early-stage technology companies. The firm has a global presence with offices in the United States and China, investing in sectors such as high-tech, environment tech, and enterprise applications. Atypical Ventures has a strong emphasis on supporting engineers who are solving foundational challenges in nascent markets. The firm’s portfolio includes companies like Buddy, an insurtech startup, and Norm Ai, which focuses on enterprise applications. Atypical tends to make seed and early-stage investments, with notable participation in rounds alongside co-investors like Coatue and DCVC. The firm is known for its hands-on approach, helping founders develop disruptive solutions that are shaping the future. Led by Ruby Lu and a small team of experienced professionals, Atypical Ventures is carving a niche in backing innovative tech solutions across the globe.