Aurum Partners

Aurum Partners is a venture capital firm based in Menlo Park, California, founded in 2014. It operates as a strategic investment platform primarily for family offices, with a focus on backing next-generation category-defining businesses. The firm's investment approach is centered around building long-term relationships with entrepreneurs, offering both capital and strategic support to help them scale their ventures. Aurum Partners invests across diverse sectors, including digital health, fintech, ESG, sports and entertainment, and consumer packaged goods. Notable companies in their portfolio include Carrot Fertility, Squire and Volley, highlighting their commitment to transformative companies in industries such as healthcare and entertainment. The firm is led by General Managing Partners Brano Perkovich and Jed York, both of whom bring extensive experience from investment banking and strategic roles in major organizations like the San Francisco 49ers. Aurum's strategy is deeply rooted in leveraging its vast network and operational expertise to ensure the success of its portfolio companies.