BIGR Ventures

BIGR Ventures, officially known as Boulder Investment Group Reprise, is a growth equity fund that focuses on early-stage investments in the natural and organic products sector. Founded in 2015 and headquartered in Boulder, Colorado, BIGR Ventures is led by a team with over 70 years of combined experience in the natural products industry. The firm is co-managed by Duane Primozich, Carole Buyers, and Bill Weiland, each bringing a wealth of knowledge in business management, brand development, and investment in the natural food and wellness sectors. BIGR Ventures strategically partners with emerging brands that have the potential for significant growth in the natural products space. Their portfolio includes well-known companies such as Bobo’s Oat Bars, High Brew Coffee, RE Botanicals, and Soozy’s Grain-Free, which have benefited from BIGR's extensive industry connections and expertise. The fund's approach emphasizes adding strategic value beyond just capital, helping portfolio companies scale through marketing, distribution, and operational support. The firm has a successful track record, with several notable exits, including REBBL and Suja Juice, which were acquired after achieving substantial market penetration. BIGR's investment philosophy is grounded in its deep understanding of the natural products industry, allowing it to identify and nurture brands that resonate with today’s health-conscious consumers.