Blueprint Ventures

Blueprint Ventures is a Singapore-based early-stage venture capital firm founded in 2023 by Huiting Koh, focused on consumer and consumer-tech businesses serving Southeast Asia's next generation of buyers — Millennials, Gen Zs, and Gen Alphas. The firm operates across the female and youth economies of the region, investing at pre-seed through pre-Series A, with typical checks between $100,000 and $500,000. Blueprint leads rounds and has made 8 investments since deploying capital in January 2024. The firm backs brands building brand as a competitive moat rather than relying on performance marketing alone. Portfolio companies include AYA (sparkling turmeric drink, Singapore and Thailand), RecRec (Vietnamese cricket-protein food), Ice Cream & Cookie Company (Singapore's leading ice cream retail chain), Dew It Skin (SPF-first colour skincare), Bom Bom, and SkinSeoul. The team of nine — 75% female — includes operators who have built consumer businesses across Southeast Asia and the United States. Founding Managing Partner Huiting Koh brings 14-plus years of experience building consumer brands and investing, with a Stanford GSB background and a degree from Amherst College. Partner Adrian Ho is an ex-founder of two consumer businesses with a Masters in Finance from London Business School. Blueprint's thesis is that generation-defining consumer brands in Southeast Asia are still at an early stage of formation, and capital paired with genuine operator knowledge can create lasting competitive advantages.