BrandProject

BrandProject is a venture capital firm based in Toronto, Ontario, founded in 2013 by Andrew Black, Andrew Bridge, Jay Bhatti, and Sarah Prevette. The firm specializes in investing in early-stage consumer product, service, and technology companies. BrandProject operates by partnering with founders to accelerate, incubate, and scale their businesses, providing both financial support and operational expertise. BrandProject has raised $54 million for its first venture fund, BrandProject Capital Fund LP, which allows the firm to support founders beyond the early stages of development. The firm typically invests between $500,000 and $5 million in companies, depending on the stage of the startup. They focus on companies that have the potential to disrupt their industries and bring new, innovative products to market. The firm has a strong track record, having invested in 22 companies since its formation. Notable exits include Freshly, which was acquired by Nestle for $1.5 billion, and Hello Products, which was acquired by Colgate-Palmolive. BrandProject's approach involves active participation in the development of their portfolio companies, providing strategic planning, operational support, marketing depth, and more to help these businesses succeed. BrandProject's investment portfolio includes companies like Daily Harvest, Clutch, and Peachy. They continue to focus on identifying market disruptors and supporting their growth to build the iconic consumer brands of tomorrow.