Campfire Capital

Campfire Capital is a Vancouver-based venture capital firm, founded in 2014, that focuses on early-stage investments in retail and consumer goods across North America. The firm is known for backing companies that innovate and disrupt traditional retail brands, helping them manage their entire supply chain from design to distribution. With strong ties to the retail industry, Campfire leverages its network of experienced retail executives to mentor and support its portfolio companies, providing both capital and strategic guidance. Notable investments by Campfire include companies like FIGS, a medical apparel maker, Frank and Oak, a Montreal-based menswear brand, and Juicero, a San Francisco-based consumer juice maker. The firm typically invests in seed and Series A rounds, with investment sizes ranging from $250,000 to $2 million. Its focus on retail innovation and consumer-facing brands sets it apart from more tech-centric venture funds. The firm has raised approximately $30.9 million in funding, which is used to support its portfolio companies while offering hands-on mentorship to help them scale. Backed by key retail figures, including former executives from Lululemon, Campfire provides deep industry insights and expertise to help growing companies navigate the competitive consumer landscape.