CircleUp

CircleUp Growth Partners, based in San Francisco, is a venture capital firm specializing in early-stage consumer brands. Their data-driven approach is powered by Helio, an advanced platform that provides comprehensive consumer market insights, enhancing the decision-making process for investments and supporting post-funding growth​. CircleUp has backed notable brands such as Halo Top Creamery, Back to the Roots, and Rhythm Superfoods, focusing on sectors like food and beverage, personal care, beauty, pet products, and household consumables​. CircleUp's investment strategy targets companies with revenues between $1 million and $20 million, typically providing growth equity ranging from $1 million to $10 million. They emphasize supporting visionary entrepreneurs who are passionate about their products and have a clear vision for their brands​. The firm is led by a team of experienced partners, including Sam Blumenthal and Karen Howland, who bring extensive backgrounds in consumer investing and operational support​ (CircleUp)​. CircleUp's holistic approach involves not just funding but also leveraging partnerships and community networks to foster collaboration and accelerate growth.