Clever Clover

Clever Clover is a venture capital firm and startup accelerator based in Amsterdam and Vienna, specializing in early-stage investments across Europe. Founded in 2012, it focuses primarily on supporting companies in the fast-moving consumer goods (FMCG) sector, such as food, retail, and manufacturing. The firm typically invests at the pre-seed and seed stages, with a funding range of up to €100,000 per startup. Clever Clover is known for its hands-on approach, working closely with portfolio companies to scale their operations and introduce them to international markets. They also partner with key industry players like REWE International and Erste Bank to help startups access larger retail and distribution networks. Notable startups in their portfolio include NEOH, a successful FMCG brand from Austria. The team is composed of seasoned professionals with deep expertise in branding, finance, legal, and international business development, providing a robust support system to the startups they back​.