Cobalt Capital

Cobalt Capital is a multi-stage investment firm based in Santa Monica, California, specializing in digital content, technology, consumer, and lifestyle businesses. The firm is known for its deep-rooted connections to cultural trends and its focus on leveraging technology to transform consumer experiences. Cobalt's investment strategy is built on identifying shifts in consumer behavior, particularly how people engage with technology, media, and entertainment. The firm focuses on investing in companies that innovate at the intersection of these industries, helping them scale through strategic support and leveraging its extensive network. Cobalt Capital's portfolio includes notable investments in companies like MasterClass, MoonPay, Tonal, and Mux, reflecting its commitment to backing high-growth businesses that redefine consumer and digital experiences. The firm takes a thesis-driven approach, identifying trends such as digital transformation in media consumption, health tech, and subscription-based services. For example, Cobalt invested in Feather, a subscription furniture rental business targeting millennials, capitalizing on the trend of "renting over owning." With its unique focus on both consumer content and the infrastructure that enables it, Cobalt continues to shape the future of media, technology, and consumer interaction.