Color Capital

Color Capital is an early-stage venture capital firm focusing on consumer products, eCommerce, and emerging commerce platforms. Founded by entrepreneurs Jaime Schmidt and Chris Cantino, the firm invests in "things people buy and how they buy them," targeting brands and technologies that reshape consumer experiences. Color Capital has a diverse portfolio, spanning industries like consumer goods, Web3, and marketplaces. Notable investments include Athletic Greens (health supplements), Helium (decentralized wireless infrastructure), and Clubhouse (audio-based social network). The fund is particularly interested in brands that innovate in retail technology, payment infrastructure, and blockchain-based solutions. With a strong focus on building and scaling brands, Color Capital’s portfolio also features companies like Seed Health, a microbial sciences company, and Schmidt's Naturals, a personal care brand that was acquired by Unilever. The firm’s strategy blends consumer insights with a forward-thinking approach to digital platforms, making it a key player in the evolving landscape of commerce and consumer technology.