Double Down

Double Down (D2 Fund) is a venture capital firm specializing in B2B software startups across the UK and Europe. Their focus is on capital-efficient businesses that demonstrate sustainable growth, rather than those chasing constant funding rounds. With investment amounts of up to £2 million, D2 prioritizes companies developing mission-critical products that offer measurable ROI, directly benefiting their clients’ bottom lines. What sets D2 apart is its hands-on approach post-investment. They work closely with founders, providing everything from strategic advice to customer introductions and even hiring assistance. They also facilitate access to alternative financing options, such as debt and grants, to help startups maintain founder equity while growing sustainably. D2 places a high value on founder alignment, ensuring that its support fosters long-term success without pressuring companies into premature fundraising just for valuation growth. With a commitment to nurturing efficient entrepreneurship, D2 focuses on portfolio companies that stay lean, obsess over their customers, and build products designed for lasting market impact. Whether through equity or alternative financing, D2 ensures that founders receive the necessary resources while preserving as much control and equity as possible.