embedded.capital

Embedded Capital is a Berlin-based venture capital firm focused on early-stage investments in the fintech sector. Launched in 2022 by Ramin Niroumand and Michael Hock, the firm aims to support the next generation of fintech founders in Europe and beyond. Embedded Capital raised over €100 million for its first fund, targeting pre-seed and seed-stage companies with initial investments of up to €4 million. The firm leverages deep domain expertise in fintech and a robust network of financial services providers, unicorn founders, and global investors to support its portfolio companies throughout their growth journey. Notable early investments include companies like Pliant, Nelly, and Bezahl.de. Embedded Capital's strategic approach is to embed financial services into various business models, reflecting the evolving fintech landscape. In 2022, Embedded Capital was acquired by Motive Partners, a private equity firm, to further expand its capabilities and create a specialized fintech investment platform that operates across Berlin, London, and New York.