Empower Investment

Empower Investments is a leading investment manager with over $200 billion in assets under management. Focused on delivering robust retirement solutions, Empower serves more than 18 million investors and partners with over 82,000 retirement plans. Their expertise spans across a diverse range of financial products, including mutual funds, institutional separate accounts, and collective investment trusts. Empower's portfolio is built on the needs of long-term retirement planning, leveraging insights from their affiliation with Empower Retirement, the second-largest retirement services provider in the U.S. Their investment strategy is centered around low-cost, long-term growth, targeting both income generation and capital appreciation. With recent leadership under Marta Norton, a former Morningstar executive, Empower is bolstering its macroeconomic insights and investment strategy, catering to a wide spectrum of clients, from individual investors to large institutional clients. Empower's geographic focus is primarily in the U.S., though their parent company, Great-West Lifeco, provides them with an international reach. The fund's acquisition of Personal Capital also illustrates its growing commitment to the personal wealth management space, with a particular interest in expanding fintech capabilities to better serve a broad customer base. The team is led by CEO Ed Murphy and key executives like Jonathan Kreider and Marta Norton, emphasizing a client-first approach and deep market analysis. Empower is a go-to for startups and financial advisors looking to leverage technology and expert-driven insights.