EQ2 Ventures

EQ2 Ventures is a Dubai-based evergreen investment company focused on Seed to Series B stage startups in the Middle East and North Africa. Originally launched in 2015 as Equitrust, the corporate venture arm of Choueiri Group, a leading media representation company in the Middle East, the firm spun off as an independent entity in 2020 to capture opportunities arising from the region's accelerating digital transformation. The firm leads rounds and manages $110 million in assets under management. EQ2 has built a portfolio of 27 active investments with $71.8 million in portfolio net asset value and a 17% internal rate of return. Sectors covered include fintech, e-commerce and marketplace, education technology, digital media, advertising and marketing, B2B services, fashion and beauty, transportation, and travel technology. Notable portfolio companies include TERN Group, Coraly, and Uncover. The firm operates with a dual mandate of financial return and strategic support, connecting portfolio companies to its network of regional strategic investors, mentors, and corporate relationships. EQ2 Ventures provides entrepreneurs with more than capital, leveraging its origins within Choueiri Group's media and digital ecosystem to help portfolio companies with market access, brand positioning, and go-to-market strategy in the MENA region. The evergreen structure allows the firm to hold positions for extended periods and support companies through multiple growth stages without the exit pressure typical of conventional closed-end venture funds. Exit strategy focuses on strategic sales and IPOs.