G.O.A.T Brand Labs

GOAT Brand Labs, founded in 2021 by Rishi Vasudev and Rameswar Misra, is a Bengaluru-based venture that partners with digitally-native direct-to-consumer (D2C) brands in the lifestyle space. Focused on fashion, home decor, beauty, and personal care, the company accelerates the growth of these brands by providing them with a robust platform that offers insights into digital marketing, product development, and brand building. GOAT Brand Labs adopts a hands-on approach, helping brands scale through data-driven strategies, tech-enabled operations, and financial backing. With significant funding of $88 million from investors like Flipkart Ventures and Tiger Global, GOAT Brand Labs has made notable acquisitions, including popular D2C brands like Chumbak, The Label Life, and Frangipani. Their mission is to empower passionate founders and enhance brand defensibility by revamping branding, expanding product lines, and exploring new markets. The company’s goal is to become a key player in India's rapidly growing D2C sector, with a focus on creating long-term value for its portfolio by merging technology with deep consumer understanding.