Harbinger Ventures

Harbinger Ventures is a growth-equity firm primarily focused on consumer brands led by women or mixed-gender teams. Founded by Megan Bent in 2016, the fund concentrates on early-stage companies in sectors like health & wellness, food & beverage, and beauty. Their portfolio includes notable names like Once Upon a Farm, Cora, and Formula Fig, all pioneering innovative approaches within their industries. Harbinger’s strategy revolves around fostering tight-knit partnerships with founders, offering more than just capital by focusing on collaboration and value creation. The firm is selective, maintaining a deliberately small portfolio to provide intensive support, driving rapid growth across the brands they back. They also emphasize gender diversity, seeing it as a core element of success in consumer markets. With investments in companies like 4th & Heart and Miss Jones Baking Co, Harbinger seeks brands that can create lasting change in their categories. Geographically, they are based in Boulder, Colorado, but invest across the U.S. Harbinger often leads funding rounds, with a typical check size varying based on company needs. They prefer brands to reach out directly with a clear alignment to their mission of innovation and female empowerment.