Heartland

Heartland is a holding company founded by Anders Holch Povlsen, representing the interests of the Holch Povlsen family and their business, BESTSELLER. The firm is known for its long-term investment approach, rooted in the family’s core values of trust, respect, and hard work. Heartland’s mission focuses on building partnerships and growing businesses with a focus on sustainability, innovation, and social responsibility. The firm invests across a diverse range of industries, including fashion, retail, technology, renewable energy, nature conservation, education, and real estate. Some of its most notable investments include major brands such as Zalando, ASOS, Klarna, and Normal. Additionally, Heartland is proud to support innovative startups like African Leadership University and Neocles, reflecting its commitment to nurturing forward-thinking enterprises. Heartland’s ethos is built on the belief that people and values drive success. The company emphasizes the importance of integrity, authenticity, and a winning yet humble mentality in all its ventures. This people-first approach extends to its partnerships, ensuring long-lasting collaborations that generate enduring value for all parties involved. Through a responsible investment strategy, Heartland continues to make a meaningful impact on the businesses it supports and the communities it serves.