India Quotient

IndiaQuotient, founded in 2012 by Anand Lunia and Madhukar Sinha, is an early-stage venture capital firm based in India. The firm focuses on disruptive businesses targeting the Indian consumer market, with a unique approach to funding companies that solve everyday problems for the "common Indian." Their portfolio includes some of India's most recognized startups, including ShareChat, Sugar Cosmetics, Lendingkart, and iimjobs. IndiaQuotient is known for its contrarian bets, often backing businesses that others overlook. With a broad sector focus, they invest in fintech, edtech, consumer brands, and software for small businesses, alongside emerging areas like agritech. The firm usually makes seed and pre-Series A investments, taking 10-12% equity stakes in startups they believe can scale dramatically in India's growing digital economy. The partners invest in only three or four deals each year, ensuring deep involvement and hands-on guidance for portfolio companies. Their latest fund, aimed at raising $80 million, emphasizes support for direct-to-consumer brands, content platforms, and tech services for India's small and medium-sized businesses. IndiaQuotient has gained a reputation for identifying trends early, helping companies scale with an eye on long-term sustainability. Their focus on fostering innovation in the Indian market has made them one of the top venture capital firms in India, known for strong returns on their early investments.