J20 Ventures

J20 Ventures is a New York-based venture capital firm founded in 2017 by May Li while she was still a student at Georgetown University. The firm focuses on early-stage investments in companies targeting the intersection of Gen Z and Millennial consumers, often referred to as “Zillennials.” J20’s portfolio spans industries like retail, healthcare, edtech, and the creator economy, aiming to back brands that resonate with younger, digital-native audiences. The firm’s first fund has seen success with notable investments like Burrow, a direct-to-consumer furniture brand, and Landed, a hiring marketplace for the retail and food industries. J20 Ventures’ investment strategy revolves around the future of retail and healthcare, focusing on emerging consumer brands, innovative products, and telehealth solutions that prioritize user experience and accessibility. May Li, a first-generation Asian-American entrepreneur, has positioned J20 Ventures as a solo woman-run VC, standing out by investing in “luxury-lite” brands that offer premium experiences at accessible price points. The firm is now preparing to raise its second fund, with plans to continue supporting consumer-facing startups that align with the shifting preferences of Zillennial consumers.