Key Family Partners

Key Family Partners (KFP) is a Geneva-based multi-family office specializing in wealth management and investment strategies tailored to ultra-high-net-worth families. Founded by Hugues d’Annoux, KFP emphasizes personalized service and long-term wealth preservation, offering a globally diversified portfolio across traditional assets like equities and bonds, as well as private equity, real estate, and venture capital. The firm's investment approach is built around an "open architecture" model, meaning they do not custody clients' assets. Instead, they manage investments across various custodian banks, maintaining flexibility and control. Their venture capital activities include strategic investments in innovative startups, notably supporting companies like NerdWallet and Hippo, reflecting their interest in fintech and insurtech sectors. By actively seeking alternative investments, KFP aims to ensure stable returns even in low-growth environments. KFP’s leadership team, which includes experienced professionals like Emanuele Zanon di Valgiurata, leverages decades of expertise in banking and asset management. The firm's strategic asset allocation process is reviewed regularly to adapt to shifting economic conditions, ensuring portfolios are aligned with global investment themes such as technological disruption and climate change.