Kittycat Capital

Kittycat Capital is a Michigan-based investment and advisory firm founded by Margo Eyck. The firm focuses on early-stage investments, particularly in the digital media and consumer tech sectors. With a mission to empower female entrepreneurs, Kittycat Capital connects female talent with the capital and advisory support needed to drive business growth. This goal is part of a broader effort to increase female representation within the alternative investment space. The firm typically invests in seed rounds, with check sizes ranging from $3M to $10M. One of its notable investments is in BeAlive, a digital media brand that focuses on outdoor adventure content. Kittycat Capital led a $3.5M seed round for BeAlive, supporting the development of a digital platform aimed at outdoor enthusiasts. This move underscores the firm's interest in consumer-oriented digital ventures that leverage media and technology to build engaging content and communities. Kittycat Capital continues to support ventures that prioritize authentic, impactful storytelling and digital engagement, helping startups navigate early growth challenges while fostering strong brand identities.