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Fund profile

L'ATTITUDE Ventures

L'ATTITUDE Ventures

San Diego, United States

Leading

About

L'ATTITUDE Ventures is a $100M+ institutional venture capital firm focused exclusively on early-stage companies owned and led by U.S. Latino entrepreneurs. Recognizing the growing impact of Latino-led businesses on the U.S. economy, L'ATTITUDE Ventures aims to unlock the full potential of this entrepreneurial cohort by providing transformative capital and strategic connections. The firm supports startups from pre-seed to Series A across sectors such as technology, fintech, healthcare, and consumer products. Founded by Sol Trujillo and Gary Acosta in 2018, L'ATTITUDE Ventures operates with the goal of driving wealth creation within the U.S. Latino community, which represents 80% of net new businesses and contributes significantly to the U.S. economy. The firm’s investments are not just about financial backing; L'ATTITUDE provides active guidance in business development, fundraising, and leadership support, leveraging an extensive network of influential partners. L'ATTITUDE Ventures is particularly known for its annual "Match-Up" event, a pitch competition that connects Latino entrepreneurs with institutional investors, helping to fuel the growth of high-potential companies. The firm is based in San Diego and continues to expand its portfolio with innovative, scalable businesses that are poised for long-term success​.

Details

Average check

$100K-$500K
$500K-$1M
$1M-$3M

Round

Pre-Seed
Seed
Series A
Series C+

Previous Investments

AI & Deep Tech
B2B
Biotech
CleanTech & Sustainability
Consumer Goods & Electronics
Fintech & Financial services
Hardware. Robotics & IoT
Healthtech & Wellness
Lifestyle
Media, Events & Entertainment
Natural Resources
Real Estate & Proptech
Social media
Software & Apps
Transportation & Mobility

Geo focus

USA

Highlights

$1.2M

Historical average check

$20M

Historical max check

January 2025

Last investment date

32

Investments

Consumer Goods & Electronics

Software & Apps

Fintech & Financial services

Food & Beverage

E-commerce & Retail

Hardware. Robotics & IoT

Natural Resources

Biotech

AI & Deep Tech

CleanTech & Sustainability

Other

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Website

lattitudeventures.com

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