Lyra Growth Partners

Lyra Growth Partners is a venture capital firm based in Vancouver, Canada, founded in 2015 by Charles Chang, a serial entrepreneur known for his success with Vega, a leading plant-based nutrition brand. The firm focuses on providing growth capital and strategic support to emerging consumer brands, particularly in sectors like food and beverage, personal care, lifestyle, and wellness. Lyra emphasizes a hands-on approach, combining financial investment with brand-savvy coaching to help companies scale and build strong consumer connections. Lyra's investment strategy is designed for businesses that prioritize sustainable growth and brand development. They typically invest in companies generating over $5 million in revenue, offering non-institutional capital to foster long-term partnerships without the pressure of unrealistic short-term expectations. The firm is actively involved in guiding its portfolio companies through business development, operational improvements, and market expansion, ensuring a holistic growth strategy. Some of Lyra’s notable investments include brands like Bellroy, Vitruvi, and Hooray Foods, each of which represents the firm’s focus on innovation and consumer engagement. The team, led by Charles Chang, is composed of professionals with deep industry experience, including backgrounds in corporate finance and private equity. Lyra Growth Partners continues to build its reputation by backing brands that aspire to lead their categories, leveraging a strong network to help these companies thrive in competitive markets.