Beliade

Beliade, founded in 2015 and headquartered in New York, is a venture capital firm specializing in early-stage investments in consumer sectors such as apparel, lifestyle, beauty, food, and health. With a focus on brands that target Millennial and Gen-Z consumers, Beliade seeks to invest in companies that generate $1-5 million in annual revenue and exhibit strong customer retention and growth potential. The firm typically invests in Seed and Series A rounds but also offers follow-on capital in later stages. Beliade’s portfolio includes high-profile consumer brands like Cotopaxi, Kosas, Hill House Home, Rhone, and Foxtrot. Their investment philosophy is centered around supporting mission-driven brands that reflect the values of today’s consumers, aiming to help these companies scale through a mix of direct-to-consumer, brick-and-mortar, and wholesale strategies. Beliade also provides operational guidance, go-to-market strategies, and access to a strong network of influencers and co-investors, enhancing the growth potential of the companies in their portfolio.