Magnify Ventures

Magnify Ventures is an early-stage venture capital firm based in Santa Monica, California, focused on driving the digital transformation of the care economy. Founded by Julie Wroblewski and Joanna Drake, the firm emphasizes investments in technology solutions that improve how families live, work, and care for one another. In 2022, Magnify Ventures raised a $52 million debut fund, with Pivotal Ventures, founded by Melinda French Gates, as the anchor investor. The firm targets four main areas within the care economy: parenting and family life, future of work, household optimization, and aging and longevity. Through these focus areas, Magnify Ventures supports startups developing innovative solutions to challenges that are often overlooked by traditional venture capital, such as caregiving, family well-being, and efficient home management. The portfolio includes companies like Papa, a platform connecting families with caregivers, and MiSalud, a digital health service aimed at the Latino community. By providing both capital and strategic support, Magnify Ventures helps these companies scale, leveraging an extensive network of advisors and partnerships with organizations like AARP and UCSF Rosenman Institute. The firm’s mission aligns with a broader vision to create a sustainable and inclusive care system that benefits families and supports economic growth through technology.