MMG Capital Ventures

MMG Capital Ventures is the corporate venture capital arm of Mars Media Group, a digital marketing and adtech ecosystem operator founded in 2005. The fund is headquartered in Herzliya, Israel, and invests strategically at the early and growth stages with a focused thesis around adtech and data-driven online technologies: programmatic, mobile, audio, user acquisition, video, connected TV, AI, and big data. Adjacent focus areas include property technology and e-commerce. The fund is led by Founder and Managing Director Oren Fadloun and Managing Director Dan Gaziv, supported by a multi-disciplinary advisory network. MMG Capital Ventures has made approximately 11 portfolio investments across Israel and the Netherlands. The firm targets agile, lean teams that can ship an MVP and generate early revenue within months, explicitly emphasizing short time-to-market and synergy with the broader MMG ecosystem, where portfolio companies can access pilots, distribution channels, and operator data without requiring joint-build arrangements. Check sizes range from $100,000 to $1 million. Portfolio names include Protected Media (ad verification and fraud prevention), Castify, Academix, and Auction Ads, the most recent publicly disclosed investment made in April 2021. As a corporate and strategic vehicle, MMG Capital Ventures participates as a minority co-investor and leverages the Mars Media Group's adtech infrastructure to provide portfolio companies with distribution, data, and commercial introduction advantages that go beyond purely financial support.