Mustard Seed

Mustard Seed VC, founded in 2015 by Henry Wigan and Alex Pitt, is a London-based venture capital firm focusing on impact investments. They back innovative businesses that tackle significant social and environmental challenges. Their investment philosophy emphasizes the "lock-step" approach, where the business model inherently benefits society, aligning with their goal of sustainable capitalism. Mustard Seed VC's portfolio includes notable investments such as What3Words, a geocoding system that improves location accuracy, and Winnow Solutions, which uses technology to reduce food waste. The firm has had successful exits, including Lifecake, a family photo-sharing app acquired by Canon. They typically invest in seed and growth stages, with investment sizes ranging from £100,000 to £500,000, and have the capacity to follow on into Series A rounds. Mustard Seed is committed to long-term partnerships, offering extensive support to their portfolio companies. Mustard Seed's impact-driven approach has attracted support from significant backers like Big Society Capital, enhancing their ability to drive capital towards socially impactful ventures. Their guiding principles include fortitude, persistence, humility, and audacity, which they believe are essential for building transformative businesses​.