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Fund profile

Mustard Seed

Mustard Seed

United Kingdom

Leading

About

Mustard Seed VC, founded in 2015 by Henry Wigan and Alex Pitt, is a London-based venture capital firm focusing on impact investments. They back innovative businesses that tackle significant social and environmental challenges. Their investment philosophy emphasizes the "lock-step" approach, where the business model inherently benefits society, aligning with their goal of sustainable capitalism. Mustard Seed VC's portfolio includes notable investments such as What3Words, a geocoding system that improves location accuracy, and Winnow Solutions, which uses technology to reduce food waste. The firm has had successful exits, including Lifecake, a family photo-sharing app acquired by Canon. They typically invest in seed and growth stages, with investment sizes ranging from £100,000 to £500,000, and have the capacity to follow on into Series A rounds. Mustard Seed is committed to long-term partnerships, offering extensive support to their portfolio companies. Mustard Seed's impact-driven approach has attracted support from significant backers like Big Society Capital, enhancing their ability to drive capital towards socially impactful ventures. Their guiding principles include fortitude, persistence, humility, and audacity, which they believe are essential for building transformative businesses​.

Details

Round

Pre-Seed
Seed
Series A
Series C+

Previous Investments

Advertising & Marketing
Agritech & Farming
AI & Deep Tech
B2B
CleanTech & Sustainability
Communications & Messaging
Consumer Goods & Electronics
Data & Analytics
E-commerce & Retail
Education
Energy & Utilities
Fashion & Apparel
Fintech & Financial services
Food & Beverage
Hardware. Robotics & IoT
Healthtech & Wellness
HR & Recruitment
Legal & Professional services
Lifestyle
Real Estate & Proptech
Social media
Software & Apps
Transportation & Mobility

Geo focus

Europe

Highlights

$2.5M

Historical average check

$41.2M

Historical max check

May 2024

Last investment date

40

Investments

Lifestyle

Education

Food & Beverage

Fintech & Financial services

Healthtech & Wellness

AI & Deep Tech

Software & Apps

Other

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Contacts

Website

mustardseed.vc

Email

info@mustardseedimpact.com

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