Palm Tree Crew

Palm Tree Crew, co-founded in 2020 by global music artist Kygo and his manager Myles Shear, is a diversified holding company operating in entertainment, hospitality, and venture capital. Based in Miami, Palm Tree Crew blends Kygo’s tropical lifestyle brand with a multi-stage investment platform, focusing on early-stage consumer businesses, especially in the tech, entertainment, and lifestyle sectors. Palm Tree Crew has made a name for itself with high-profile events like the Palm Tree Music Festival, which features performances by major artists like Calvin Harris and Ellie Goulding. Additionally, the company produces exclusive events such as Palm Tree Basel and the Palm Tree Grand Prix. This live events arm not only brings in tens of thousands of attendees but also integrates with the investment side of the business by connecting portfolio companies with global exposure and celebrity partnerships. Through its investment arm, Palm Tree Capital, the firm actively invests in disruptive consumer brands across categories like food and beverage, sports, and consumer technology. Notable investments include Poppi, WhatNot, and The Long Drink. Palm Tree Crew also raised a $32 million venture fund aimed at fueling the growth of these early-stage companies, offering strategic marketing support and partnerships with key influencers. This holistic approach has positioned Palm Tree Crew as both a cultural and investment powerhouse, with a clear focus on creating impactful lifestyle experiences while driving business innovation.