Phirst Market Ventures

Phirst Market Ventures is a venture capital firm based in Philadelphia, Pennsylvania, dedicated to supporting women of color entrepreneurs. The firm provides integrated capital in the form of grants, loans, and patient equity to early-stage companies across various industries, including technology and health & beauty products. Phirst Market Ventures aims to catalyze growth by offering resources and connections necessary for scaling these businesses​. The firm was co-founded by Tanya T. Morris, Jason Ray, and Diane Cornman-Levy. It focuses on startups with at least one Black or Brown female founder or C-Suite executive, emphasizing the importance of diverse management teams. The investment strategy targets companies with long-term visions and potential for significant market impact, particularly those operating between Washington, DC, and New York City, with a strong focus on Philadelphia. Phirst Market Ventures is actively investing and has supported 12 companies led by underestimated founders. Their portfolio includes innovative startups like Biolatice, Trapezium Math, and Ashay Handbags & Wallets, which reflect their commitment to fostering diversity and inclusion in entrepreneurship​.