PieLAB Venture Partners

PieLAB Venture Partners is an investment management and venture capital firm based in Fortitude Valley, Brisbane, Australia, founded in 2015 and operating since 2016. PieLAB launched as Australia's first dedicated proptech venture capital firm, deploying an initial $20 million fund targeting businesses that serve the real estate sector. After fully deploying that first fund, PieLAB raised a $21 million second vehicle, the PieLAB REIVC fund, backed by prominent Australian residential real estate groups including McGrath, Ray White, and Belle Property, representing more than 250 businesses. Managing Partner Chris Rolls, who previously built and exited four businesses including Rental Express, Queensland's largest residential property management business, leads an 18-person team of six partners. The firm has made 17 investments across proptech and real estate technology, SaaS, B2B services, and software. PieLAB leads Series A rounds in Australian startups. Named portfolio companies include Cloudstaff, Idea 11, Absolute Balance, and Commercial Fire Group, which received its most recent investment in May 2025. The firm has recorded two portfolio exits: ActivePipe in February 2022 and AIRE. PieLAB subsequently broadened its remit through the PieLAB Council Capital Fund, structured as a serial acquirer that permanently holds and grows private businesses, reflecting a buy-grow-and-hold philosophy rather than a traditional exit-driven VC model. PieLAB's core edge is its backing from Australian real estate's most established agency brands, which gives portfolio companies direct commercial pathways into the country's fragmented but large residential property market. For founders building technology for real estate professionals, this combination of venture capital and industry-insider distribution is a material advantage over a purely financial investor.