Pink Salt Ventures

Pink Salt Ventures, founded in 2019, is the UK's first venture capital firm dedicated exclusively to investing in female-led startups. Headquartered in London, the firm focuses on early-stage investments, particularly in the technology, wellness, and femtech sectors. Pink Salt Ventures partners with female entrepreneurs building innovative solutions across health, sextech, and wellness, with investment sizes typically ranging from €100,000 to €1.5 million. Founded by Samira Qassim and Saloni Bhojwani, Pink Salt Ventures aims to address the significant funding gap faced by female founders in Europe. Their approach goes beyond just providing capital; they emphasize mentorship, strategic guidance, and long-term partnership to help entrepreneurs build impactful, lasting businesses. The firm’s ethos is centered on backing founders who display grit, resilience, and an unstoppable drive to succeed. Pink Salt Ventures has already supported a number of promising startups, including MPowder, a menopause-focused health brand, Juno Bio, which decodes the vaginal microbiome, and Mirza, a platform aimed at bridging the financial gap in childcare. The firm’s impact-focused strategy seeks to elevate female founders, who have historically been underrepresented in venture capital, while delivering strong returns​.