Position Ventures

Position Ventures is an early-stage VC firm focused on helping startups sharpen their positioning and communications strategies. Founded by Jenny He, an experienced communications strategist, the firm prides itself on being a strategic partner that helps founders craft compelling narratives to cut through the noise. Position Ventures has backed notable companies like Twitch, Snapcommerce, Sleeper, and WorkWhile, with a particular interest in tech-driven startups across sectors like media, e-commerce, and software. Their strategy goes beyond just funding—they offer hands-on support with media relations, internal communication, and public launches. Founders often credit Jenny and her team for providing invaluable help in media training, securing coverage, and preparing for high-stakes launches. Position Ventures primarily invests in U.S.-based startups but takes a founder-centric approach, actively working alongside teams to refine their market positioning. They seek startups with clear storytelling potential and strong founder-market fit. The firm tends to participate in early-stage rounds, often providing lead investments with strategic support, though they don’t disclose average check sizes. Position Ventures prefers to be approached by founders who are clear on their brand's positioning and growth potential, favoring businesses that aim to stand out through effective narrative and media strategies.