Potter Ventures

Potter Ventures, based in London, is a holding company with a focus on the hospitality technology sector. Founded by the team behind the pioneering restaurant group inamo and its sister company Ordamo, Potter Ventures specializes in digital menus and interactive restaurant ordering systems. The firm seeks to invest in innovative, early-stage hospitality-tech companies with high growth potential, typically acquiring at least a 10% equity stake. Their investment range is between €100,000 and €1.5 million, focusing primarily on pre-seed and seed stages. Potter Ventures leverages its extensive experience and industry connections to help portfolio companies achieve sustainable growth. The firm is actively involved in supporting leaders who demonstrate strong governance, motivation, and strategic vision, especially within emerging hospitality-tech markets. Their portfolio includes notable companies like Crave, GoKart, and EvoGro, which are revolutionizing the hospitality experience through cutting-edge digital technologies. Led by Daniel Potter, a pioneer in interactive dining experiences, and Noel Hunwick, who oversees business development and marketing, Potter Ventures is committed to driving the future of hospitality innovation by backing companies that align with their vision of tech-driven, customer-centric dining solutions.