Pure Ventures

Pure Ventures is an early-stage venture capital firm based in California, with a strong emphasis on both financial investment and founder wellness. Founded by Howie Diamond, Pure Ventures is the third investment fund he has co-founded, following Alpha Bridge Ventures and Ranch Ventures. The firm focuses on consumer sectors like CPG, e-commerce, and marketplaces, while also venturing into deep tech fields such as biotech, AI, robotics, and aerospace. One of the unique elements of Pure Ventures is its integration with Pilea, a sister platform dedicated to supporting founder health, wellness, and leadership development. Pure Ventures recognizes that the wellbeing of founders is crucial to building sustainable, high-performing companies. Through Pilea, the firm offers resources to help founders navigate the personal challenges of scaling a business, such as burnout and stress, empowering them to build without burnout. The firm’s portfolio includes companies like MUD\WTR, a functional beverage startup, and Juneshine, a better-for-you alternative alcohol brand. Pure Ventures is committed to providing not only capital but also a comprehensive support system that ensures long-term success for both founders and their ventures. With experienced leaders like Douglas Abrams, who brings over 25 years of investment expertise, Pure Ventures is positioned as a forward-thinking firm that prioritizes both financial returns and the health of the people behind the companies they back.