Redrice Ventures

Redrice Ventures is a UK-based venture capital firm dedicated to investing in early-stage, purpose-led consumer brands. Founded by Tom March, Redrice targets premium, digital-first brands that align with changing consumer behavior—shifting from buying more to buying better. The firm is particularly focused on sectors such as fashion, sportswear, health, and lifestyle products that emphasize sustainability and a strong brand narrative. With a £50 million fund backed by the British Business Bank, Redrice plans to make around 25 investments, typically in seed to Series A stages. The fund focuses on companies generating between £200,000 and £3 million in annual sales, with investment sizes ranging from £250,000 to £2 million. Redrice takes equity stakes of 10% to 20%, supporting founders who have a clear purpose and a mission to build strong, community-driven brands. Redrice's portfolio includes brands such as Castore, a premium sportswear company endorsed by Andy Murray, and War Paint, a men's makeup brand. The firm also places a strong emphasis on ESG (Environmental, Social, and Governance) performance, developing a scorecard to track impact across its portfolio. This approach, combined with their partnership with Walpole, the UK luxury brands body, provides their companies with access to a robust network and resources to scale effectively.