Reflect Ventures

Reflect Ventures is a global venture capital firm focused on investing in emerging markets, particularly in sectors such as logistics, supply chain, transportation, and fintech. Founded by Michael Friedman and Jor Law, the firm leverages its extensive network and operational expertise to back early-stage companies that are transforming essential infrastructure in developing economies. Reflect Ventures is particularly interested in frontier markets across Africa, South Asia, Southeast Asia, and Latin America, where they believe technology can create substantial economic growth and lasting positive impact. The firm has made over 25 investments since its inception in 2021, supporting companies such as Marketforce in Kenya, Dastgyr in Pakistan, and Chari in Morocco. Reflect Ventures is driven by a belief in the power of digitization to break down barriers in underserved markets, fostering the growth of infrastructure and commerce through technology. By partnering with innovative entrepreneurs in these regions, the firm aims to address the challenges of scaling in difficult environments while generating strong financial returns. Reflect Ventures works closely with founders, providing not only capital but also strategic guidance and hands-on support to navigate the complexities of emerging markets. Their syndicates and funds are open to accredited investors, and the firm prides itself on creating a network of entrepreneurs, investors, and operators who are committed to building the digital future in developing economies.