Serena Ventures

Serena Ventures, founded in 2014 by Serena Williams, is a venture capital firm that emphasizes investing in startups led by women and underrepresented founders. The firm, headquartered in Washington, D.C., has made over 96 investments across various sectors including fintech, e-commerce, health, and education technology. Notable investments include MasterClass, a streaming platform offering classes from industry leaders, and Tonal, a smart home gym company. Serena Ventures has also backed Impossible Foods, known for its plant-based meat substitutes, and Noom, a health app focused on behavior change for better wellness outcomes. The firm's portfolio highlights its commitment to diversity, with 53% of companies founded by women and 47% by Black founders. Serena Ventures recently raised $111 million to further support its mission, investing in startups such as Esusu, a fintech company helping renters build credit, and Parfait, an AI-powered wig customization platform. The firm continues to champion innovation and diversity in the startup ecosystem, leveraging Serena Williams' extensive network and influence to empower founders to change the world​.