Simple Food Ventures

Simple Food Ventures (SFV) is a New York-based venture capital firm that focuses on investing in early-stage consumer food and beverage companies. The fund’s primary mission is to back better-for-you products that challenge conventional food industry practices, with a particular emphasis on sustainability, organic ingredients, and wellness-enhancing innovations. SFV targets startups from seed to Series B stages, with check sizes typically ranging from $2 million to $10 million per investment. Led by founding partner Greer Tessler and supported by a small, focused team, Simple Food Ventures is dedicated to nurturing consumer brands that align with evolving health-conscious trends. Tessler brings a background in business development and strategic partnerships, helping companies scale their operations and reach mass markets. The firm takes an active role in guiding its portfolio companies, offering not just capital but also strategic support and industry connections. Notable investments from Simple Food Ventures include brands like Aura Bora, BelliWelli, Cure Hydration, and Tomorrow Farms—each a testament to the firm’s commitment to backing innovative, health-focused food products. The firm also collaborates with other prominent investors like Lerer Hippeau and Valor Siren Ventures to strengthen its portfolio and help companies grow sustainably. SFV is actively seeking startups that prioritize natural, organic ingredients and demonstrate a clear path to mass-market appeal, aiming to lead the transformation of the food industry toward healthier, more sustainable options.