Starting Line

Starting Line is an early-stage venture capital firm based in Chicago, focusing on consumer startups that democratize access to products and services. Founded in 2018 by Ezra Galston, the firm aims to invest in companies that cater to the broader economy, rather than just the top income earners. Starting Line's mission is to support passionate entrepreneurs who are building innovative solutions for the 99%. The firm recently closed its second fund at $30 million, continuing its mission to back startups that leverage technology to make products and services cheaper and better for everyone. Starting Line's portfolio includes notable companies like Cameo, a marketplace for personalized celebrity messages, and M1 Finance, a fintech platform offering fee-free trading. Starting Line prides itself on being a relatable and approachable VC firm, driven by a team that understands the challenges of being underestimated. The team includes partners Haley Kwait Zollo and Scott Holloway, who bring diverse experiences and a shared commitment to proving the value of innovative consumer solutions.