STRIVE

STRIVE is an early-stage venture capital firm based in Tokyo, Japan, with an office in Singapore. It was founded in 2011 as GREE Ventures and rebranded to STRIVE in May 2019. Although GREE, the Tokyo-based mobile game company, is one of several limited partners in its funds, STRIVE operates independently, is not a corporate fund, and does not invest in gaming. The firm is led by General Partners Yusuke Amano and Tatsuo Tsutsumi, both recognized on the 2022 GCV Powerlist. STRIVE invests at the Seed and Series A stages across Japan, Southeast Asia, including Singapore, Indonesia, Thailand and Vietnam, and India, with an increasing emphasis on the B2B sector serving both local SMEs and global enterprises; preferred areas include B2B tech, marketplaces, SaaS and broader technology, and it is willing to lead rounds. Reported average round sizes are roughly $1.38M at Seed and $4.79M at Series A, with select later-stage follow-ons. The firm raised STRIVE III in 2019 with a $130M first close, and its track record includes one unicorn and three IPOs across a portfolio that, counting its GREE Ventures history, spans well over 80 companies. Notable holdings include ClassPlus, an Indian edtech soonicorn, and TrustDock, a Japanese digital-identity-verification company, while recent activity includes a first-time investment in Pricing Studio and a follow-on in Catlog. STRIVE pairs pan-Asian reach with a focused B2B technology thesis.