Sweet Capital

Sweet Capital is a private, early-stage venture capital fund founded by the creators of King.com, the company behind the global hit Candy Crush. Following the sale of King to Activision Blizzard for $5.9 billion in 2015, the founders channeled their entrepreneurial expertise into Sweet Capital. This UK-based fund focuses on backing consumer technology companies around the world, with a keen eye on startups that are transforming industries through innovation. Sweet Capital primarily invests its own capital, allowing for a flexible, founder-friendly approach. The fund is particularly focused on sectors like fintech, healthtech, gaming, consumer goods, and AI. Typical investments range from €100k to €1.5 million, with a focus on Seed, Series A, and Series B funding rounds. The firm prides itself on partnering closely with founders, leveraging the team's deep industry experience from companies like Snapchat, Uber, Facebook, and Apple to help startups grow from inception to successful exits. Sweet Capital has built a diverse portfolio of cutting-edge companies, including notable names like Yubo, a social platform for discovering friends globally, and Peanut, a social network connecting women across different life stages. The team behind Sweet Capital remains deeply committed to backing ventures that have the potential to make a significant positive impact on the world, supporting startups that resonate with the consumer technology space.