Tofino Capital

Tofino Capital is an early-stage venture capital firm that provides funding and strategic support to entrepreneurs solving complex enterprise problems in emerging and frontier markets. Founded in 2018 by Eliot Pence and Aubrey Hruby, the firm focuses primarily on sub-Saharan Africa but remains open to investing in high-growth markets across other regions. Tofino Capital is dedicated to empowering startups that operate in challenging environments, where digital infrastructure and demographic changes are driving significant opportunities for innovation and growth. With a portfolio spanning sectors like fintech, logistics, healthtech, and business productivity, Tofino Capital invests in technology-driven solutions that address critical infrastructure needs. The firm's recent investments include companies like Zone, a fintech innovator; Sabi, a business productivity platform; and Kena Health, a digital health startup​. These investments reflect Tofino’s commitment to fostering solutions that improve operational efficiency and expand access to essential services in frontier markets. Tofino Capital's leadership team brings deep expertise in international development and frontier market investing. Co-founder Eliot Pence previously led McLarty Associates' Africa practice, while Aubrey Hruby, co-author of The Next Africa, has consulted across more than 30 African markets. Together, they leverage their experience to help entrepreneurs navigate regulatory challenges and scale their businesses effectively. By combining capital with hands-on mentorship, Tofino Capital aims to support the next generation of technology leaders in markets that are often overlooked by traditional investors​.