UP Partners

UP.Partners is a venture capital firm dedicated to transforming the mobility sector. Headquartered in Santa Monica, California, UP.Partners focuses on investing in groundbreaking technologies that improve the movement of people and goods. The firm targets early-stage ventures in various mobility sectors, including air, land, sea, and space. The fund's strategy emphasizes investment in enabling technologies, such as software for precise positioning, electric vertical takeoff and landing (eVTOL) aircraft, and sustainable aviation fuels. UP.Partners' notable investments include Skydio, a leader in flight autonomy; Beta Technologies, which develops eVTOL aircraft; and UnitX, a manufacturing quality assurance platform. UP.Partners manages a $230 million venture fund and collaborates with major corporations like Alaska Airlines, ARK Invest, and Woven Capital, the investment arm of Toyota's Woven Planet Group. The firm also hosts the annual UP.Summit, a pivotal event for the mobility community, bringing together entrepreneurs, investors, and industry leaders to drive innovation in transportation. The firm was co-founded by aviation and technology entrepreneurs Ben Marcus and Cyrus Sigari, along with Adam Grosser, a veteran investor with a strong background in climate-focused companies. They are supported by a team of experts, including Ally Warson and industry leaders like Brian McClendon and Eric Hirshberg. UP.Partners seeks out bold entrepreneurs with innovative ideas that can transform mobility, aiming to make transportation cleaner, faster, safer, and more cost-effective. The firm provides not only capital but also strategic partnerships and resources to help startups scale effectively.