VMG Partners

VMG Partners is a leading investment firm specializing in consumer products and technology, with a focus on scaling visionary brands. Based in San Francisco, VMG has been active since 2005, and is well-known for its hands-on approach to supporting entrepreneurs. The firm has invested in prominent brands like Kosas, Briogeo, and The Honey Pot, helping them grow into household names. VMG primarily targets consumer industries including food and beverage, personal care, and pet products, alongside emerging tech in marketing and software sectors. While based in the U.S., their portfolio spans internationally. They typically invest in companies with strong brand identities and innovation pipelines, focusing on late-stage growth and early-stage opportunities. Their investment strategy emphasizes long-term partnerships with a focus on brand DNA and sustainability. VMG offers both capital and operational expertise, ensuring their companies are prepared for both success and challenges. They prefer to lead rounds but are open to co-investing, with typical check sizes varying depending on the company’s stage. The team includes seasoned experts like Wayne Wu and Carle Stenmark, based in San Francisco, who bring a wealth of experience in scaling consumer brands. VMG is committed to diversity and responsible investing, pushing for sustainability and inclusivity across its portfolio. Entrepreneurs are encouraged to reach out through direct channels, as VMG prides itself on being accessible to changemakers.