Worth Capital

Worth Capital is a UK-based venture capital firm that specializes in early-stage investments, focusing on startups with innovative, market-disrupting products or services. They typically invest up to £400,000 in businesses that qualify for the Seed Enterprise Investment Scheme (SEIS) or Enterprise Investment Scheme (EIS). Their investment approach centers around identifying brands that have strong potential for growth and customer loyalty, particularly those operating in fragmented or underserved markets. Worth Capital’s portfolio is diverse, covering both B2B and consumer sectors. Notable investments include Fox Robotics, an agricultural technology company, and Kanda, a fintech solution for tradespeople. The firm values market insight and problem-solving over mere technological hype, emphasizing the importance of founders who understand their markets deeply. Geographically, Worth Capital is committed to supporting UK-based startups, with a significant portion of their investments going to businesses outside of London. Their founders, Matthew Cushen and Paul Soanes, bring decades of entrepreneurial and investment experience, providing not only capital but strategic guidance to help their portfolio companies scale successfully. For startups looking to engage, Worth Capital values clear market strategies and innovation, with a preference for businesses aiming to build enduring, loved brands​.