AdTay Ventures

AdTay Ventures, also operating as Three Sixty Capital, is a London-based venture capital fund founded in 2020 by partners Dan Adler and Doron Tay. The firm focuses on early-stage technology companies with the potential to become market leaders in their respective fields, with primary investments in the United Kingdom, Israel, and Central Europe, and selective exposure to US-based technology companies as well. AdTay targets seed and Series A rounds, deploying initial checks of $500,000 to $3 million into software, SaaS, and AI companies. The firm serves as a gateway for high-net-worth individuals, ultra-high-net-worth investors, and family offices seeking access to leading scale-up businesses across Europe and Israel. To date, the fund has made 8 investments in technology companies across these geographies. The firm's approach centers on bridging private capital with promising technology startups, prioritising companies with strong market positioning and durable competitive advantages. With two partners drawing on complementary investment and entrepreneurial backgrounds, AdTay seeks to be a reliable early partner to founders building businesses with the ambition and fundamentals to achieve meaningful scale in their categories across the UK, European, and Israeli tech ecosystems.