Amplify.LA

Amplify.LA, based in Los Angeles, is a pre-seed venture capital firm dedicated to supporting early-stage technology startups in the region. Founded in 2011, the firm has made over 150 investments and focuses on sectors such as enterprise software, fintech, consumer products, and healthtech. Notable investments in Amplify.LA’s portfolio include FloQast, an accounting workflow automation platform; Upwards, a technology-driven care solutions company; and Penelope, a retirement platform for small businesses. The firm has also seen successful exits, such as the acquisition of Lensabl, a direct-to-consumer optical company, and Clutter, a moving and storage service. Amplify.LA is known for its hands-on approach, providing not only capital but also strategic guidance and support to help startups grow and scale effectively. The team, led by co-founders Paul Bricault, Oded Noy, and others, leverages their extensive network and industry experience to drive the success of their portfolio companies.